Cover of: The law relating to advertisements | Thomas Artemus Jones Read Online

The law relating to advertisements

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Published by Butterworth in London .
Written in English


  • Advertising laws.

Book details:

Edition Notes

Statementby T. Artemus Jones ...
The Physical Object
Paginationxvi, 193, 7 p. ;
Number of Pages193
ID Numbers
Open LibraryOL22884678M

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The development of advertising agency was founded due to the development of Indian industries provided by the Swadeshi Movement of The major advertising agencies were, The Calcutta Advertising Agency, Alliance Advertising Associates, Publicity Society of India, Thompson (Now Hindustan Thompson). The law relating to the publication of books, journals, newspapers, magazines and their electronic equivalents is, I think, one of the most interesting areas of legal study. Although the core principles of publishing law are enduring, change is a constant. The manifestation of the principles of publishing law in legislation and case law reflects both the march of technology. Advertising law is broad and fast-evolving. It involves managing business practices to avoid deceiving or misleading consumers and vetting claims about products. The way products are promoted and the media used to convey advertisements change quickly. Search the world's most comprehensive index of full-text books. My library.

The law in many instances requires parties to advertise in order to give notice of acts which are to be done; in these cases, the advertisement is in general equivalent to notice. 3. No publisher, radio-broadcast licensee, or agency or medium for the dissemination of advertising, except the manufacturer, packer, distributor, or seller of the commodity to which the false advertisement relates, shall be liable under this section by reason of the dissemination by him of any false advertisement, unless he has refused, on the request of the Commission, to furnish the Commission . Advertising and Marketing Law refers to the body of laws related to the means and methods of communicating information about a product or service to the public. Advertising is regulated by both federal and state law. Under the law, your ad is unlawful if it tends to mislead or deceive. This means the government doesn’t have to prove at an administrative hearing or in court that the ad actually fooled anyone — only that it had a .